Hey, I'm Kelsey

Product designer solving messy, ambiguous problems. I'm at my best when figuring out what's actually broken before trying to fix it.

Selected Work

AI UX · Growth Design

Client Market Research

Led the design of a focused MVP, resulting in +134% client dashboards and earning buy-in for the full vision.

Research · Activation Design

Add Site Flow Redesign

Interviewed users to understand confusion, then redesigned a flow that lifted new sites by 25%.

UI · Design System

GoDaddy Pro Theme

Built GoDaddy Pro's first system theme to unblock the Hub product launch.