Hey 👋 I'm Kelsey, a Lead Product Designer based in Phoenix, AZ.

I spent 7 years at GoDaddy turning ambiguous problems into shipped features, from AI tools to activation flows to design systems. Now I'm looking for my next team.

Selected Work

How providing value upfront increased new client dashboards by 134%

I led the design of an AI document generator that helps customers expedite early-stage client tasks.

Product Designer (Growth) · 2024 · 3 months

How a fundamental switch in language increased new sites by 25%

Tasked with updating a prominent activation flow, I documented existing problems, ran user interviews, synthesized the data, then redesigned the flow, improving the product's main KPI by 25%.

Product Designer · 2023 · 3 months

What I learned building GoDaddy's first design system theme

I led the first iteration of the GoDaddy Pro design system, translating brand guidelines into a basic set of components to launch the product.

Product Designer · 2019 · Design Systems