Hi! I'm Kelsey.
Product designer solving messy, ambiguous problems. I'm at my best when figuring out what's actually broken before trying to fix it.
Selected Work
Research · Activation Design
Add Site Flow Redesign
Interviewed users to understand confusion, then redesigned a flow that lifted new sites by 25%.
Redesign in progress!
coming soonAI UX · Scope & Strategy · Service Design
Airo Site Designer
Brought direction and design standards to a fast-moving AI product.
Redesign in progress!
coming soonAI UX · Growth Design
Client Market Research
Led the design of a focused MVP, resulting in +134% client dashboards and earning buy-in for the full vision.
Redesign in progress!
coming soon
AI UX · Scope & Strategy · Service Design
Airo Site Designer
Brought direction and design standards to a fast-moving AI product.
Redesign in progress!
coming soon
AI UX · Growth Design
Client Market Research
Led the design of a focused MVP, resulting in +134% client dashboards and earning buy-in for the full vision.